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Work as Ritual (Built to Last 2020)

This is Post One of our reflections for pastor-preneurs based on “Built to Last,” an audio conference from Buffer x Wistia.

One of the keen insights that Built to Last shared with listeners was that of changing consumer habits and the advantage this affords entrepreneurs who are trying to bring a product to market.

For example, there might be a growing segment of the population who enjoy alcohol without wanting to get drunk.

Or, there might be others who wish to get their hair styled through blow drying without getting a full hair cut and such.

Then, the insight holder is able to build a manufacturing or other stack to bring the product or service to market.

Similarly, as religious habits change, the pastor-preneurs among us might be seeing both new ways of being religious as well as being a religious leader.

But, a key piece of all of this is another side to the habits coin which is the set of habits of the pastor-preneur herself. How much is she willing to change her own habits based on what the population actually is demanding from her?

Pastor-preneurs are often classically (that is, in an accredited seminary of higher learning affiliated with a denomination with centuries of history) trained and employed religious workers used to the dynamics of the Church as an institution which typically include:

  • a lose money, but gain their souls, mentality of financial transactions
  • providing spiritual guidance through in-person communication and care
  • some form of job security, sometimes even tenure-like

Given the economic realities of business itself, the pastor-preneur should be prepared for (or find a way to be okay with) the reality of needing to “switch modes” and expand their sense of calling in order to successfully operate in the non-church world.